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03

Who are we? 

There’s only one rule to creating content that will generate interest: Best story wins.

It is imperative for companies to produce content that generates human interest because the best stories lie in the impact they have on people.

Crucial Pictures brings a human lens to content production and social exposure. Through this lens, we capture that unique perspective that generates human interest.

As narrators, our job is to interpret your story in the most engaging, relatable and authentic way possible.

Make your story a Crucial story.

Our Clients

These are some of the brands we've had the pleasure to work with. 

Aphria
Colliers
Nat-Geo
Diageo
Campbells
Mastercard
Sunbeam
Kraft
Tweed
Tourism-Toronto
Canopy-Growth
Coleman
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